Sarah Lelouch, born in 1976, is a French entrepreneur and a pioneer in integrating technology into cinema.
Starting her career in journalism and television, she founded her first production company, Watch’Us, in 2005, focusing on diversity and innovation. Her work is characterized by a novel approach, especially in producing documentaries and projects that highlight cultural diversity and urban culture.
In January 2022, she launched La Diversité du Cinéma Français (LaDCF), a new production company that embraces emerging technologies such as Web3 and blockchain. This initiative aims to transform film financing by giving the public a chance to participate in film creation and production. LaDCF stands out for receiving over 600 projects, with 6 in development, and for producing critically acclaimed short films.
In January 2024, Sarah Lelouch created techCannes, a project symbolizing the culmination of her vision for cinema, blending her passion for technology with her expertise in production. techCannes represents innovation within the film industry, offering a platform where technology and film creation converge, illustrating the ongoing transformation of the industry under the influence of new technologies.